Master negotiator Herb Cohen has been successfully negotiating the whole lot from insurance claims to hostage releases to his own son’s hair length and hundreds of other matters for over five decades. Ever since coining the term “win-win” in 1963, he has been teaching people internationally how to get what they would like in any situation. In clear, accessible steps, he reveals how any person can use the three an important variables of Power, Time, and Information to at all times reach a win-win negotiation.
No matter who you’re dealing with, Cohen shows how each encounter is a negotiation that matters. With the tools and skill sets he has devised, honed, and perfected over countless negotiations, the power of getting what you deserve is now a practical necessity you’ll be able to fully master.
“Flawlessly organized.”—Kirkus Reviews
